Longmont Sustainability Ambassador Program: Banner & Prize Design

This project showcases the creative process and final designs for the Longmont Sustainability Ambassador Program. The goal was to recognize and promote Longmont businesses committed to sustainability through professional banners and prize designs that reflect the community’s environmental values.

Banner Design: Symbolizing Sustainability

Color Palette

Earth tones like greens and blues were selected to immediately convey an environmental focus, reinforcing the program’s mission.

Eco-Friendly Materials

The banners were printed on recycled vinyl to align with sustainable practices, ensuring both durability and environmental responsibility.

Font Choice

A modern, sans-serif font was used to guarantee readability across different distances and lighting conditions. This clean, contemporary typography enhanced the professionalism of the visuals.

Size & Placement

Each banner was designed at a size of 3ft x 6ft, optimized for visibility at storefronts and community events.

Visual Elements

Key visuals included:

City of Longmont logo
Sustainability Ambassador emblem
Recognized business’s logo

These elements were combined to create a cohesive, recognizable branding presence for the program.

Prize Design: Rewarding Sustainable Practices

Conceptualization

Prizes were carefully designed to reinforce the sustainability mission. Every prize item was both practical and symbolic of environmental commitment.

Design Approach

The Ambassador Program logo was prominently featured across all prizes to ensure consistent brand recognition and community pride.

Rationale

The prizes served a dual purpose: to encourage continued sustainable practices among businesses and to enhance community engagement with the city’s green initiatives.

Reflection

This project blended graphic design, branding strategy, and environmental consciousness. It exemplifies Kevin Ortiz’s ability to create impactful, mission-driven design work that not only meets aesthetic standards but also furthers meaningful causes.